Data Analysis at Maxis, Kuala Lumpur
Insights from my role as a Data Analyst at Maxis, Kuala Lumpur from April 2021 to May 2022.
This post details my experiences as a Data Analyst at Maxis, focusing on marketing analytics and data integration.
Leading a Team to Develop Marketing Mix Models
Led a team of 2 data analysts and 1 database engineer in developing marketing mix models that improved ROI by 24% on digital marketing spent over the last 6 months.
Integrating AI in Power BI
Integrated machine learning and AI capabilities within Power BI, unlocking patterns and predictions from raw data to provide valuable insights for data-driven decision-making.
Enhancing Customer Conversion Rates
Worked with product and marketing teams to identify which customer interactions during free trial maximized the likelihood of conversion, resulting in a conversion rate increase of 19%